01 / Brand
Strategy
Before anything is designed, we settle what the business is for, who it is against and what it can credibly claim. Everything downstream gets cheaper and better once that is decided.
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The shift
What you think you need
What actually grows the business
- A new logo → A position you can defend
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What it includes
- Position and proposition
- Audience and segmentation
- Naming
- Brand architecture
- Tone of voice
- Concept and territory
- Competitive review
