02 / Brand
Brand
The identity has to survive contact with reality , a logotype that still reads at 40 metres on a hoarding, a palette that works on a hard hat and in a prospectus, a system the next person can use without calling us.
/
The shift
What you think you need
What actually grows the business
- A logo and some colours → A system that holds together
/
What it includes
- Logotype and wordmark
- Symbol
- Colour palette
- Typography system
- Graphic language and patterns
- Photography direction
- Stationery and print
- Packaging
- Signage and wayfinding
- Vehicle livery and workwear
- Guidelines
